New Integration For GA4 And Search Ads 360

 

Google Analytics 4 and Search Ads 360 have just been integrated, providing important insights and data exchange between the two systems. With Universal Analytics being phased down in July 2023, Google has announced a new Google .Analytics 4 and Search Ads 360 connection. This interface allows the two systems to share essential and necessary data.

Check out these tips and advantages of connecting with Google Analytics 4 if you use Search Ads 360.

What Are The Benefits Of Integration?

• There are a number of advantages to combining these two data sources and accounts:
• Conversions from Analytics 4 have been transferred to Search Ads 360.
• Cost and campaign data from Search Ads 360 have been loaded into Analytics 4.

In Search Ads 360, you may see analytics 4 app and site engagement data.

Navigating Cross-Channel Reporting

The ability to report on cross-channel data is one of the key advantages of combining Search Ads 360 and Google Analytics 4. In these reports, you'll be able to see cross-channel attribution for search ads:

• Comparison of Models
• Path of Conversion
• Source/medium
• Campaign
• Channel

Reference:https:www.searchenginejournal.com